Paramount+ is expanding its preschool lineup with content from Moonbug Entertainment, the company behind some of the most popular children's brands across streaming and digital platforms. The deal includes over 60 hours of programming from the CoComelon and Blippi universes, alongside titles such as Meekah, Little Baby Bum, and Little Angel. The first batch of series will be available starting November 1, with a second installment arriving on December 15.
The distinctive feature of the deal lies in the non-exclusive nature of the rights. Paramount+ will therefore not have exclusive control over these shows: Moonbug will continue distributing them across other services, including Netflix, Disney+, Hulu, and Prime Video depending on the title and territory. For the Paramount group's platform, the goal is not to poach a franchise from competitors, but to make a section of the catalog that is vital for families more robust and instantly recognizable.
The agreement covers the United States, Canada, the United Kingdom, Australia, Germany, France, Italy, and Latin America. It marks the first time Paramount+ has introduced Moonbug content to its lineup. A move that speaks volumes about the phase streaming services are currently navigating: in a market where major preschool brands circulate across multiple platforms, catalog breadth and the ability to retain families carry just as much weight as exclusivity.
Releases scheduled between November and December
Starting November 1, the catalog will begin featuring season one of Blippi, season one of CoComelon’s JJ’s Animal Time, and Little Angel. On December 15, season two of Blippi, the first two seasons of CoComelon’s The Melon Patch, Little Baby Bum Universe, and Meekah will follow.
These properties differ in format and identity, but share very strong brand recognition among young children. CoComelon is rooted in a language of nursery rhymes, songs, and daily routines, whereas Blippi builds its connection with the audience around exploring places, objects, and professions. Meekah is linked to the world of Blippi, while Little Baby Bum and Little Angel round out a package aimed at the same preschool demographic.
For Paramount+, the practical value is clear: these series offer countless hours of repeatable viewing, featuring short episodes and characters already familiar to an audience prone to rewatching the same content. In the kids segment, catalog depth carries specific weight: those choosing a family subscription are not just looking for new releases, but for the constant availability of reliable titles across different ages and viewing occasions.
Why Moonbug distributes everywhere
Moonbug Entertainment is part of Candle Media, the company controlled by Kevin Mayer and Tom Staggs. Its model established itself precisely through circulating content across multiple channels: video platforms, on-demand services, publishing products, and licensing. In this framework, non-exclusivity is not a marginal compromise, but rather aligns with a strategy aimed at maximizing brand footprint.
As a result, their arrival on Paramount+ does not radically alter the availability of the series. CoComelon’s JJ’s Animal Time and CoComelon’s The Melon Patch are already streaming on Netflix and Disney+; Blippi and Meekah are also available on Netflix, Hulu, and Prime Video; Little Baby Bum is already on Netflix, while Little Angel is on Netflix and Disney+. Availability and seasons may naturally vary by individual market, but the broader industry reality remains: the same characters continue to thrive across competing ecosystems.
This approach reduces the likelihood that a single streamer can turn the Moonbug package into an exclusive reason to subscribe. In return, it broadens franchise reach and secures relevance among audiences. For a preschool brand, where familiarity is essential and generational viewer turnover is constant, being easily accessible can be worth more than a window locked behind a single subscription.
It also marks a significant departure from the logic that drove much of the early phase of the streaming wars, when platforms sought to hoard intellectual property and flagship titles behind walled-off catalogs. Under mounting profitability pressures, acquiring non-exclusive rights can be a more sustainable solution: the service secures volume and brand recognition without shouldering the cost and risk of an original production or a long-term exclusive agreement.
A targeted boost to the family lineup
Paramount+ already holds a significant identity in children's entertainment thanks to its parent group's brands and content, but the agreement with Moonbug brings in properties that were born and established in a different audiovisual landscape. CoComelon and Blippi are prime examples of franchises built in the digital platform era, driven by consumption frequency and character recognition that do not depend on traditional broadcast schedules.
Integrating these worlds into its catalogue allows Paramount+ to better address a specific stage of child development—the preschool demographic—and to complement its own brands with content backed by well-established viewing habits. The benefit goes beyond merely adding hours of programming. The inclusion of familiar titles can make the service more competitive in families' daily choices, especially in markets where subscriptions are also evaluated on their ability to offer a child-friendly environment.
Clear limitations remain, however. The deal does not encompass the entire Moonbug universe, nor does it make Paramount+ the exclusive destination for these titles. In addition, their concurrent presence on competing services blunts the impact on new subscriber acquisition. The move should therefore be viewed as an enhancement of the catalogue rather than a strategy designed to single-handedly redefine the platform's position in the kids' market.
The staggered schedule between November and December provides room for a gradual integration of the shows into the service's editorial programming. Audience reception will be the primary indicator of whether the agreement opens the door to further collaborations. For now, Paramount+ adds a block of content already proven on a global scale; Moonbug, on its end, once again expands the distribution of its characters without giving up its presence on other platforms.
